Instagram unveils new feature, but is it worth your time?

This week Telecoms.com has 16 year-old Shannon O’Connor joining the team for work experience, and today is an assessment of Instagram’s new feature to moderate time spend on the app. Here are her thoughts. 

Earlier this week, Instagram’s CEO Kevin Systrom has confirmed an all-new ‘time spent’ usage insights tool in a questionable bid to improve users mental wellbeing.

Instagram is yet to comment on the ‘Usage Insights Tool’ so plans have not yet been confirmed for what the new feature will provide for its users. However, it is assumed that users will receive an outlook into the ‘daily tally’ of their minutes spent on the app whilst also receiving an alert to remind them of their daily limit.

So it seems Instagram has taken upon a whole new responsibility as a social networking app to provide services to tackle the amount of time we spend on our phones. Possibly it feels liable to take matters into its own hands when thinking about the negative impacts extended minutes online can have on teenagers and young adults like myself.

But how far will Instagram go in combatting the amount of time young adults spend on the internet?

It has been found in recent studies from the Pew Research Centre that 17% of US teens feel platforms such as Instagram harm relationships resulting in less sincere interactions. Similarly, 15% of those taking part suggested that social media distorts reality (giving many an unrealistic view of other people’s lives). A further 14% believed that teens spend too much time on social media.

This parallels with the increase in mental health problems. In the 21st century more people continue to struggle to moderate usage. In the past 25 years young people in Britain who have dealt or are dealing with anxiety/depression have risen by a climatic 70%.

The Royal Society for Public Health surveyed young people about the effects of social media through the #StautusOfMind campaign. Over 1,400 14-24 year olds were interviewed. The final results shockingly suggested that social media was ‘more addictive than cigarettes and alcohol’.

We sat down with a member of the Informa office, Tom McCormick, to hear his views on the new feature and how he thinks it may impact society among various age groups. We came to the following conclusions:

  • The content users find themselves engaging with could possibly be more damaging to mental health than the amount of time being spent on Instagram
  • If the feature was to be made into an add-on feature it would most likely become redundant as those such as himself would not invest in downloading it
  • From the perspective of a parent, those aged 20 to 40 would find no benefits in controlling the time period in which their child spent engaging on the app
  • ‘Reflective Content Moderation’ could derive better benefits for users in the long term

The alternative ‘Reflective Content Moderation’ tool was something that we believe to be more valuable. In theory, individuals who found themselves pro-actively seeking negative content may find themselves in a much more depressive state than those who found themselves viewing positive images from friends and family. If a parent had control over the content their child was seeing, the benefits that could derive from it could be far more substantial than tracking the amount of minutes spent online.

But this led to me consider if a teen would like their parent’s to accurately track their behaviour or track the amount of time that they spent on the app. Social media sites were designed to be a creative space where individuals could express themselves freely in whatever way they felt was appropriate.

Surely any implications made by the social site would purely be a window dressing; teens will always utilise their social platforms in the way they want to. For some, Instagram has failed to provide a secure and positive environment for teens to express themselves in, possibly being one origin of teen mental illness battles. It continues to give off an impression that it cares about its users; in actuality its investment in this feature is perhaps only a PR stunt to give the impression of responsibility

Furthermore, it could be said that the tool may provide a possible stop to financial development. Instagram has seen a steady increase in numbers since December 2016 when it hit 600 million. With an added 100 million users every four months, the app is now set to hit one billion this month. But now with the added burden of a potential decrease in usage minutes, advertisers could decrease investments in the app.

We will have to see whether Instagram rolls out this new feature in the next coming months or whether it makes changes; surely a track of content would be more useful than time spent on the app.

Netflix usurps Spotify as leader for app revenues

It might be hording a ridiculous amount of debt, but Netflix is ranking in the cash as it tops the tables for non-game app revenues.

Estimates from Sensor Tower, puts the content giant above the likes of Line and Tinder in the list, with revenues of $510 million, a 138% year on year increase, while last year’s leader Spotify drops out of the top ten completely. In fact, it has been a good year for video apps as Tecent Video and HBO Now also populate the list, hammering home the mobile video revolution.

While some might turn their nose up at the idea of the app economy, if Sensor Tower’s estimates are anywhere near accurate, the money is starting to stack up. Over the last 12 months, the team believe the app economy grew by 35% taking the total up to $58.6 billion, with mobile games continuing to dominate, accounting for roughly 82% of the total revenues.

And while Android might be the dominant operating system worldwide, Google’s inability to navigate the choppy waters of Chinese regulation is seemingly hurting. The Apple App Store collected $38.5 billion of the pot, almost double that of Google Play. China is one of the lucrative markets when it comes to mobile gaming fortunes, though it’ll be interesting to see how quickly this split evens out over the coming years.

It would be fair to assume mobile gaming’s dominance over the revenues will start to decline as the connected economy starts to take shape. Spending money through apps is becoming normalised as the variety of ways you can burn cash starts to increase. The App store is collecting the lion’s share of revenues thanks to its presence in China, but as money starts to increase in non-gaming apps, you should see the Android global market share dominance take a strangle hold of the revenues.

Video apps are of course an easy place to point to as an area which will erode the mobile gaming dominance over revenues, though other non-gaming areas such as transportation (Uber), takeaways (Just Eat), retail (Asos), entertainment (Odeon) and travel (Booking.com), will also take a bigger share. The smartphone is controlling more of our daily life and the paranoia around spending money through apps is starting to disappear.

That said, for the moment mobile gaming does continue to rule. Sitting at the top of the pile is Mixi’s Monster Strike, while Honor of Kings take second place. Candy Crush Saga is another which features in the top 10, an impressive feat considering the game has now been around for five years.

If you nail an idea, there certainly can be longevity in the app economy as many of the games in the top 10 predate 2017, though 2016’s biggest fad, Pokémon Go, failed to register a presence on the list. Niantec Labs might have been trying to reignite the flames throughout 2017, but the Sensor Tower estimates put Pokémon Go in the same bracket Los Del Rio, Leicester City Football Club and William Shatner.

Uber CEO promises to be good from now on

In a public letter to the whole of London Uber CEO Dara Khosrowshahi struck a conciliatory tone while vowing to appeal the recent decision not to renew its license.

Transport for London’s decision late last week sparked widespread response from petitions against the decision to applause for cutting the upstart internet company down to size. Uber’s initial response was defiant but Khosrowshahi, who let’s not forget recently replaced the founder of the company precisely because of the bad press he was generating, has tried to inject a dash of humility into his company’s public position.

You can read Khosrowshahi’s tweet and public letter below. While not explicitly detailing any measures he seems to be holding out the olive branch to TfL and asking what he can do to fix this. It’s hard to believe he hadn’t been made aware of TfL’s issues with Uber long before the decision was announced and last week’s announcement seems to have achieved what we presume was one of its desired outcomes – to get his attention.

Khosrowshahi has previously written a widely-leaked internal memo that you can also read below, in which he stressed that Uber needs to show greater humility and learn from past mistakes if it wants to move onwards and upwards.  

London Mayor Sadiq Khan recently did a radio interview in which he somewhat passive-aggressively accused Uber of being aggressive by threatening to take legal action. The interviewer quite rightly asked what’s aggressive about that but received no answer.

As we discussed in our recent podcast, the TfL move seemed to be a hard negotiating position and now Uber is quite rightly trying to take the heat out of the situation while simultaneously canvassing public support and banging on about how much it cares about London Uber drivers and passengers. Now that the posturing is out of the way hopefully that can all get together and do a deal to get Uber back in business on terms agreeable to London.