ASA bans ad claiming 5G causes infertility

Campaign group Electrosensitivity UK has been told its advert claiming 5G causes infertility and depression cannot be used in its current form as there is no evidence to support the statements.

In response to seven complaints made about the advert, which appeared during July and August, the Advertising Standards Authority (ASA) has put an end to the group’s fearmongering campaign. The ASA simply stated the group lacks robust scientific evidence and is misleading the general public.

The advert featured a family of three holding hands as they walked their dog, along with four quotes from experts and their fears regarding the implementation of 5G. The advert also suggested 5G would cause male infertility, depression, disturbed sleep and headaches, as well as cancer.

In defence of its misleading claims, the organisation stated that no research had been done to prove 5G was safe, the radiation associated with the frequencies is unsafe, a World Health Organisation (WHO) factsheet on mobile connectivity was wrong and UK Government studies were inaccurate and dated.

The group also stated the question ‘How safe is 5G?’ was open-ended and unbiased, and allowed readers to accept, reject or ignore it.

In assessing the advert, the ASA has stated that due to the assertions of Electrosensitivity UK, the group would have to hold robust scientific evidence, including longitudinal studies with human participants. It does not have evidence of this nature.

On the claims the WHO factsheet, entitled ‘Electromagnetic fields and public health: mobile phones’, is in accurate, the ASA has rubbished this as a validation to mislead the general public. Claims the UK Government is also misinformed have also been rubbished.

However, evidence was presented by Electrosensitivity UK to validate its propaganda campaign. This evidence was found to be flimsy, with the ASA noting many of the articles presented were studies on animals rather than humans, or commentary from scientists, as opposed to robust and validated experiments to prove the claim.

In short, Electrosensitivity UK has no scientific justification to make such statements.

While this is a bold statement to make in-light of the drive towards the digital economy, this is not the first time Electrosensitivity UK has found itself on the wrong side of the ASA. In April 2018, another advert from the group was banned which claimed mobile phones caused numerous different health detriments including headaches, heart palpitations, skin disorders and cancer.

Again, the ASA banned this advert on the grounds that Electrosensitivity UK did not have the scientific evidence to support the claims that mobile technology was the cause of such afflictions. And once again, the evidence provided by Electrosensitivity UK to defend the advert was found to be flimsy.

What is worth noting is while there is little science to support the paranoia of Electrosensitivity UK, this is not the only group which is objecting to the rollout of 5G connectivity.

In Brighton during October, councillors and members of parliament were presented with evidence in an attempt to prevent the deployment of 5G equipment by the ‘Brighton and Hove 5G Alliance’. The group made similar health claims to Electrosensitivity UK, and the issue has been kicked down the road for review in the future. For the moment, it does appear paranoia has won out in Brighton.

Although 5G progress has been halted in Brighton, at least Electrosensitivity UK is being held to the proper standards. Unfortunately, the group seems to be a serial offender when it comes to the dissemination of misinformation. Perhaps it won’t be too long before the next attempt to mislead the general public with unvalidated health claims and mis-contextualised science.

Japan is the latest country to prohibit Chinese vendors in 5G networks

Huawei and ZTE have been dealt another blow ahead of the 5G bonanza as Japan’s four operators join the government in snubbing Chinese communications equipment.

According to Nikkei Asia Review, the Japan’s telcos have followed the lead of the government by omitting Chinese technology from any future network plans. With Japan set to be one of the leading lights in the 5G era, this is one of the most significant dents in the Huawei and ZTE egos to date.

Softbank, NTT Docomo and KDDI have all said they will not use Chinese equipment in their 5G networks, while Rakuten (which will become the fourth operator upon launch next year) has also joined the snub.

Yesterday (Monday 10), the Japanese government officially confirmed rumours that it would effectively be banning any public-sector body or organization from purchasing personal computers, servers and telecommunications equipment from Chinese companies. While the guidelines have not named any company specifically, it does add to the growing momentum building against Huawei and ZTE around the world. The official line from the government is the precautions have been put in place to prevent the leak of sensitive information.

As is the case most of the time, the telcos generally follow the lead of the national government. This is not necessarily because they agree with the party line, but more to ensure there are no compliance issues in the future when bidding for government work. If the government has banned Chinese components in their own networks for security reasons, it might not look favourable on potential vendors who have the kit in theirs.

For Huawei, this could be seen as a massive loss. Over the last 12-18 months, the firm has been buddying up to Softbank, Japan’s main telco, through a number of 5G trials and joint research projects. The stage had been set for a major customer win, following from a profitable relationship in the 4G era, though this seems to be the end of the Japanese road.

Looking at the international market for Huawei and ZTE, prospects are starting to look thinner every week. The US was the first to ban the pair, though this is not necessarily new, but with Australia and New Zealand joining the US momentum gathered. South Korean telcos all omitted both Huawei and ZTE from preferred supplier lists, while the UK is also turning as well. Last week, EE said it was stripping all Huawei kit out of its network, and none of the four MNOs will be using any Chinese kit in the core network for 5G.

An analogy we have used before is a line of dominos. ‘Western’ governments all tend to follow suit when it comes to regulation and legislation, so it would not be a surprise to see the trends gather momentum. Last week also saw European Commissioner for Digital Single Market Andrus Ansip publicly denounce China on the whole, suggesting the bloc might be jumping on the very same banned-wagon. This of course might be nothing more than posturing, but the signs are ominous.