Nvidia brings its cloud gaming to Android

2019 was already looking like a promising year for cloud gaming and now Nvidia is bringing its own service, GeForce NOW, to Android, the streaming scrap is heating up.

Specifics on timing have not been released just yet, neither have pricing details, though Nvidia has said its streaming service will be available on Android devices over the coming months. With the service already available on PC and Mac devices, entering the Android world adds the potential of another two billion devices.

“Already in beta to the delight of 1 billion underpowered PCs that aren’t game ready, GeForce NOW will soon extend to one of the most popular screens in the world, Android phones – including flagship devices from LG and Samsung,” the team said on its blog.

“Just like on PC, Mac and Shield TV, when the Android mobile app releases it’ll be in beta. We’ll continue improving and optimizing the experience.”

The move into Android will take Nvidia into direct competition with both Google’s Stadia and Microsoft’s xCloud. There are of course pros and cons for all the available services, though a couple of bonus’ for Nvidia will gauge the interest of some gamers. Firstly, second purchases on titles will not be needed for the cloud gaming service, while the GeForce RTX graphics performance will be introduced soon enough.

Google was the first to plug the potential of cloud gaming back in March, promising users they will be able to access their games at all times, and on virtually any screen. The initial launch will be for £8.99 a month, though the team does plan on launching a ‘freemium’ alternative soon after. As you can imagine, Google is always looking for ways the complex data machine can offer content to users for profit.

It didn’t take long for Microsoft to launch its own alternative following the press Google collected. Hyped as the ‘Netflix of video games’, Microsoft will charge $9.99 to access a range of Xbox One and Xbox 360 titles on any screen. Like Stadia and GeForce NOW, a controller would have to plugged into Android devices.

There are some ridiculous figures which are being banded around concerning the percentage of traffic cloud gaming will account for during the 5G era, it is a segment worth keeping an eye on.

Cloud gaming could account for half of 5G traffic

Video traffic management outfit Openwave Mobility chatted to some operators and they reckon cloud gaming will account for 25-50% of 5G traffic.

The anecdotal finding was arrived at during a livecast hosted by Openwave, which was apparently attended by a bunch of operators. Most of them, we’re told, believe cloud gaming could represent 25% to 50% of 5G data traffic by 2022. This assumption was heavily influenced by observing the trajectory of the cloud gaming industry in general.

“The recent emergence of cloud gaming platforms including Google Stadia, Apple Arcade, Microsoft xCloud and Snap Games has not escaped the attention of the operator community,” said John Giere, CEO of Openwave Mobility. “OTT players have ambitious plans to become the ‘Netflix for gaming’, hosting libraries of thousands of instantly accessible games that, ultimately, will consume three to four times the amount of bandwidth on 5G networks, compared to standard definition video traffic. Needless to say this will impact mobile operator data strategies.

“While 5G network rollouts are still in their infancy, OTTs are already planning Augmented, Virtual and Mixed Reality services, in addition to cloud gaming. Combined with the expected continued growth of streaming video, these services will rapidly eat into the additional bandwidth provisions of 5G.”

While still in its early stages, the potential for cloud gaming does seem huge. At the very least, being able to offload the processing of gaming to the cloud will open up a new generation of thin client devices. On top of that there are things like mobile MMOs, augmented reality and virtual reality, all of which will rely not just on the increase bandwidth of 5G but crucially the low latency characteristics. So while this straw poll is hardly definitive, it’s easy to imagine cloud gaming exploding in the 5G era.