EE elects Ericsson Expert Analytics for excellent experiences

Ericsson has scored a significant deal win to help out UK operator EE with its customer experience management efforts.

The real significance of this for Ericsson will be as an endorsement of its Expert Analytics as it’s not exactly synonymous CEM. And that’s not for want of trying as Ericsson has been involved in BSS/OSS for some time and has been desperate to diversify away from just flogging radios, etc, to operators. But as we see time and time again, diversification it not easy.

“This is another significant milestone in our relationship with EE and an important deal for us in the field of IT,” said Arun Bansal, Head of Market Area Europe and Latin America for Ericsson. “The introduction of Ericsson Expert Analytics will enable more effective customer care and service operations, allowing EE to proactively resolve issues before they have an impact on subscriber satisfaction.”

“With Ericsson Expert Analytics supporting our new customer experience management capability, we will be better able to understand our customers’ experience in real-time, and the detailed insights provided will help us keep improving network quality,” acquiesced Dave Salam, EE Director of Mobility and Analytics.

Elsewhere Ericsson got together with Qualcomm and MTS in Russia to deploy Licensed Assisted Access (LAA) in that county for the first time. In case you forgot, LAA is a technology that augments licensed radio frequencies with unlicensed ones. The announcement claims this deployment achieved Gigabit LTE speeds in Ufa City.

“This is the first LAA network in Russia and Eastern Europe and an important milestone on the way to 5G,” said Andrey Ushatsky, VP of Technology and IT at MTS. “LAA will allow us to build gigabit LTE networks quickly and cost-effectively in places with active traffic consumption, where operators do not always have enough available frequencies in the licensed spectrum.”

“LAA gives service providers access to new spectrum, increasing network capacity and supporting both higher peak rates and higher-than-average speed rates,” said Sebastian Tolstoy, Head of Ericsson Russia. “This commercial LAA rollout marks another important milestone in our strategic cooperation with MTS. Earlier we achieved peak throughput data rates of 25 Gbps at our joint 5G trial. The next step is to prepare for a new demonstration of enhanced 5G capabilities during the football tournament in Russia this year.”

Qualcomm delivered its standard brand of undiluted self-promotion. The deployment, which took place in a large trade center on May 17, featured 256-QAM and 4CC carrier aggregation of 10 streams with 4×4 MIMO on a 20MHz licensed carrier coupled with 3x20MHz LAA.

Ericsson and Singtel claim APAC LAA record

Ericsson and long-time operator partner Singtel have announced they managed to hit 1.1 Gbps in a joint trial of a new LAA configuration.

License Assisted Access is all about increasing the amount of spectrum available for mobile broadband by using chunks of unlicensed spectrum too. This test, conducted in a Singtel lab, used 4×4 MIMO, 256 QAM, and any other LTE goodies they could throw into the mix, to aggregate two licensed and three unlicensed spectrum bands. The result was apparently an APAC first.

“We are very encouraged by this breakthrough in peak speeds,” said Mark Chong, Singtel’s Group CTO. “In Singapore, a large percentage of mobile traffic is generated indoors with more mobile customers browsing the web, streaming video and accessing cloud applications on the go. We are now in a position to deploy LAA technology to boost our LTE mobile capacity to meet increasing traffic demand. This will allow us to deliver a faster and more reliable mobile connectivity experience even during peak periods.”

“Licensed Assisted Access took wireless technology to a whole new level, delivering the increased capacity and faster speeds that operators demand as they evolve their networks,” said Martin Wiktorin, Head for Ericsson Singapore, Brunei & the Philippines. “This trial is a significant milestone in the use of LAA, pushing the limits of Gigabit LTE in a unique configuration of advanced technologies.”

Earlier this year Singtel and Ericsson announced the opening of Singapore’s first 5G center of excellence, a symptom of the two companies’ enduring chumminess. As a technologically advanced city state Singapore is quite a handy place to try out new wireless technologies, especially when it comes to capacity as opposed to coverage.