There’s a big difference between download speed and mobile video experience

Network rating outfit OpenSignal has started measuring ‘video experience’ as well as raw network performance and found they don’t necessarily correlate.

A new report entitled The State of Mobile Video ranks a bunch of countries according to their mobile video experience on an arbitrary scale of 0-100. This takes into account not just download speed but things like ‘traffic management’ (often referred to as throttling) and latency. These can all contribute to things like buffering and slow load times, all of which affect the overall video experience.

As you can see from the scatter graph below, taken from the report, there is a fair bit of variation in the correlation between download speed and video experience. If the correlation was exact then you’d just have a straight diagonal line, but as you can see the country with the fastest raw speed – South Korea – isn’t even in the top ten for mobile video experience.

Conversely the Czech Republic has been found to be top of the pops when it comes to mobile video experience but is also just outside the top ten for download speed. We spoke to OpenSignal CEO Brendan Gill and he revealed the main reasons for these discrepancies are traffic management and latency.

Another outlier country is the US, which has a relatively low mobile video score compared to download speed. A major reason for this is probably unmetered tariffs that theoretically allow unlimited video streaming but in practice feature fairly extensive restrictions on bandwidth. This practice is understandable but there is an argument that if those services are being positioned as ‘unlimited’ then there’s some mis-selling going on.

Latency is most pertinent when it comes to shorter video clips typically accessed over social media. If you’re scrolling through your social media feed you’re probably not prepared to wait more than a second or so for a clip to start playing. While this is probably a sad indictment of the modern attention span and certainly qualifies as a first world problem, that’s the environment we’re operating in and apparently US load times aren’t great.

Opensignal mobile video chart

BASE takes the 4G lead in Belgium – OpenSgnal

Network monitor OpenSignal has released its mobile networks update for Belgium and it reveals BASE as made the biggest improvements.

OpenSignal spent 90 days measuring the Belgian market from the start of May. It found that BASE has taken the lead in the key 4G download speed metric, having been level with Orange six months ago. BASE now averages 45 Mbps, up 5Mbps from the last time, while Orange has fallen off to a mere 34 Mbps. Proximus is right in the middle with 39 Mbps.

None of these are bad scores, it should be noted. An OpenSignal test on your correspondent’s phone running the EE network in north Herefordshire yielded 24 Mbps. The overall Belgian speed rankings reflected the 3G scores, as you would expect, while coverage was pretty identical for all three. Here’s some more data.

Opensignal Belgium 1

 

Opensignal Belgium 2

Opensignal Belgium 3

Opensignal Belgium 4

Opensignal Belgium 5

Opensignal Belgium 6