Chip giant Intel silenced the non-speculation about it bailing on its much heralded 5G modem project by admitting it was due to losing Apple as a customer.
The scoop comes courtesy of the paywalled WSJ and passed on by The Verge. Intel CEO Bob Swan apparently fessed up to the WSJ saying “In light of the announcement of Apple and Qualcomm, we assessed the prospects for us to make money while delivering this technology for smartphones and concluded at the time that we just didn’t see a path.”
That comment was only a minor elaboration on what Swan said on Intel’s recent earnings call. “As you know, we recently sharpened our 5G focus,” said Swan, in textbook earnings call language. “When it became apparent that we don’t have a clear path to profitability in 5G smartphone modems, we acted. We are now winding down that business and conducting a strategic assessment of 5G modems for the PC and IoT sectors while continuing to meet our current 4G customer commitments.”
Now it’s debatable how much profitability Intel would have derived from its 5G modem sales to Apple if some commentators are to be believed, so the ‘path to profitability’ bit seems like a massive euphemism for ‘likelihood that we will ever deliver a competitive product’ to us. To be fair to Swan there’s no nice way of publicly admitting abject failure so he’s entitled to dance around the issue a tad.
Since it’s now clear that Apple was the only significant customer for its 5G modem and it has apparently deemed it too much of a liability to stick with it’s worth reviewing Intel’s historical pronouncements on the matter.
Intel reckons it has the first global 5G modem
Chip-makers embark on pre-MWC 5G virtue-signalling frenzy
Intel continues to insist it’s really good at 5G
Intel triggered into joining Qualcomm Apple spat
Intel brings forward ‘launch’ of 5G modem in bid to silence doubters
In hindsight it’s all a bit tragic isn’t it? While we don’t doubt Intel genuinely wanted to compete in the modem market it also seems to have been played like a fiddle by Apple. The fruity gadget giant used Intel as a pawn in its hostile negotiations with Qualcomm and dropped it like a bad habit as soon as that became convenient. Cold.
Intel had so little faith in the product of what must have been billions of dollars of effort put into 5G modem development that as soon as its sugar daddy went back to its former partner it pulled the plug immediately. It must surely have seen this coming for a while with all the talk of Apple trying to develop its own modems, so it was just a matter of when it owned up to its 5G failure.
To be honest 5G modems seem to be the least of Intel’s problems right now so it may have been grateful to have ditched that distraction. Swan was forced to also admit Intel was revising down its full year revenue outlook by a whopping $2.5 billion on the earnings call, driving Intel’s shares down 8% at time of writing.
“Our conversations with customers and partners across our PC and data-centric businesses over the past couple of months have made several trends clear,” said Sawn. “The decline in memory pricing has intensified. The data center inventory and capacity digestion that we described in January is more pronounced than we expected, and China headwinds have increased, leading to a more cautious IT spending environment.
“And yet those same customer conversations reinforce our confidence that demand will improve in the second half. So we’ve reassessed our ’19 expectations based on the challenges we’re seeing. Our full year outlook is now $69 billion in revenue, down 3% year-over-year and down approximately $2.5 billion from our previous estimate.”
We had a chat about the Apple/Qualcomm/Intel thing on the most recent podcast, which you can access here.