Operator group Telefónica is changing its UK Network Operations Center into a Service Operations Center to show how customer-centric it is.
That was the distilled message from a press launch in central London this morning, co-hosted by its vendor for this project – Nokia. Building a SOC will allow O2 UK to make customer-led, as opposed to engineering-led, decisions about its network, we were told by Brandan O’Reilly, the CTO of O2 UK.
Telefónica has apparently already got started on this process in some of its other markets, including Chile and Germany, but this is a first for the UK and also the first time Nokia has been the vendor. So this seems like a big deal for them – hence the press event.
Tim Smith, VP of Nokia Software Europe, explained its SOC platform aggregates and standardises the various network data feeds in order to be able to compare and optimise them. It’s all about being proactive rather than reactive when it comes to network management and AI seems to play a big part, as you might expect.
A lot of the questions from the grizzled telecoms hacks in attendance focused on what specific benefits a SOC offers over a NOC and how they might be measured. While reduced churn is an obvious way to track ‘customer delight’, as Smith put it, Telefonica has its own metric called NCX (Network Customer Experience), which is currently at 79 and O’Reilly hopes will jump by at least a couple of points as a result of this shift. Here are the canned quotes from the press release.
“Telefónica has always aimed to offer the best possible experience to our customers which a reactive network monitoring approach to operations could never guarantee,” said Juan Manuel Caro, director of network and IT operations at Telefónica. “With SOC we have already transformed this in three of our markets reaching the next level in automated customer experience management, granting us flexibility and adaptability that serves as a key differentiator. Nokia’s solutions and services will allow us to achieve this goal in a competitive market like the UK.”
“Telefónica is pioneering the transformation toward customer-centric operations with the deployment of Nokia eSOC,” said Bhaskar Gorti, president of Nokia Software. “Nokia is proud to support Telefónica’s digital transformations and SOC deployments across the globe and with the flexibility to adapt to existing ecosystems in local markets.”
This all seems like quite a lot of effort to go to just to labour the ‘customer-centric’ concept that has become endemic to the point of cliché in the business world. But to be fair to both companies they are at least announcing concrete measures being taken in pursuit of that aim and thus holding themselves publicly accountable for delivering it.