US telco Verizon has announced a new deal with the NFL – i.e. American Football league – to distribute games across its digital media network.
This appears to be an attempt to answer the oft-asked question: “What’s the point of dropping billions of dollars on a couple of internet dinosaurs?” Verizon, in its infinite wisdom, has focused its diversification efforts on the acquisition of AOL and Yahoo, which were kind of a big deal 20 years ago. It decided to call the digital media formed from them Oath earlier this year and has now decided to give it an injection of premium content.
“We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports,” said Lowell McAdam, Chairman and CEO of Verizon. “The NFL is a great partner for us and we are excited to take its premier content across a massive mobile scale so viewers can enjoy live football and other original NFL content where and how they want it. We believe that partnerships like this are a win for fans, but also for partners and advertisers looking for a mobile-first experience.”
“Verizon has been a key NFL partner, both in the distribution of games on NFL mobile and as a sponsor, since 2010 and we’re thrilled to be both extending and expanding our relationship with them,” said NFL Commissioner Roger Goodell. “Our expanded partnership with Verizon is great for our fans. Starting with the upcoming playoffs and for seasons to come, live NFL action directly on your mobile device – regardless of carrier – will give millions of fans additional ways to follow their favourite sport.”
As the quotes above touch upon, this deal marks the end of Verizon’s exclusivity, but it will now be able to offer the games to anyone via Yahoo sports and that sort of thing. They haven’t announced the numbers but reports have it between $1.5-2 billion for a five-year deal. At a time when the ROI of telco spending on premium content in coming under question this deal marks a distinct doubling down by Verizon.