Is telecom losing Europe’s next generation employees?

Telecoms companies did not feature in the top employers’ lists chosen by the current and potential young employees in a recent multi-country survey.

The Swedish consulting firm Academic Work recently published the results of a survey on current and future young employees in six European countries, which asked the respondents to choose their most “aspired” employer, hence the title of the survey “Young Professional Aspiration Index (YPAI) 2018”. Among the three Nordic countries where it broke down the details of the employers the young people most like to work for, Google came on top in all of them (it tied with Reaktor in Finland, the consulting firm behind the country’s big AI drive). None of the telecom companies, be it telcos or telecom equipment makers, made to the top-10’s.

 YPAI 2018

The survey was done in the four Nordic countries (Sweden, Finland, Norway, Denmark) plus Germany and Switzerland. Nearly 19,000 young people, a mixture of students (22%), current employed (59%), as well as job seekers (15%) answered the survey. The majority of the respondents came out of Sweden, while just under 1,000 respondents were registered from Finland and Norway. Presumably the sample sizes were not big enough in the other three countries to break down the top-10 company lists.

YPAI 2018 respondents

In addition to asking the respondents to name their preferred employers, the survey also asked them about their most important criteria when choosing a place to work. “Good working environment and nice colleagues” came on top in four out of the six countries (chosen by 60% of the respondents in Sweden, 78% in Denmark, 73% in Germany, and 66% in Switzerland). It tied with “Leadership” in Sweden. In Finland coming on top was “varied and challenging tasks”, chosen by 60% of those who answered the survey, while in Norway 64% of the young people surveyed chose “training / development opportunities” as the most important criterion.

Once upon a time (i.e. around the turn of the century), telecom was THE industry to work in. It has been losing some of its old lustre to the internet giants. If they “aspire” to re-take the top spot of the young people’s mind share, the Ericssons and Nokias and Telenors of the world may want to refer to these criteria when promoting their corporate image, as a starting point.

Ookla says Telenor is the world’s fastest mobile operator

Telenor Norway registered an average download speed of 72 Mbps in Q2 2018 according to measurement service Ookla.

In a blog post Ookla, which has Telenor as an enterprise client, was able to shed some light on how such speeds are achieved. There doesn’t seem to be anything too surprising; carrier aggregation , 256QAM, 4×4 MIMO and all that jazz all add up to a nice lot of bandwidth. On top of that it seems to have largely shifted voice traffic over to LTE, which presumably frees up more spectrum to widen the 4G pipe.

As a consequence Ookla has Norway in second place in its global wireless speed rankings, although its average speed of 57 Mbps indicates the other Norwegian operators are way behind Telenor and need to introduce some QAM and MIMO into their diets. Qatar is the clear number one and UAE is third, indicating the Gulf has been investing heavily on infrastructure, while Singapore and Iceland are in the top five for both mobile and fixed speed. The UK is 51st on mobile and 30th on fixed.

Ookla speedtest July 2018