There are telcos who are rushing to launch 5G services, there are some who simply aren’t ready and there are a few who don’t seem that bothered right now.
During a panel session at 5G World, an interesting point was put forward by both PCCW and Telenor; if you don’t need 5G, why bother rushing to the finish line?
PCCW Group CTO Paul Berriman pointed to the current state-of-play. Data consumption is increasing, though the network is not being strained as it is elsewhere. Hong Kong as an incredibly high penetration in terms of FTTH, so the fixed wireless access usecase falls through. PCCW is also waiting on the release of 3.5 GHz spectrum, which will add impetus to the 5G mission. Right now, Berriman doesn’t feel that compelled to act as the business case is yet to present itself.
Telenor is taking a similar stance, in the sense it is not being rushed. Ingeborg Øfsthus, CTO of Telenor Norway, pointed to the tsunami of unknowns. The maturity of the technology is a worry, as is the development of the business cases. Øfsthus said the team does not have the pull from the verticals to rush a launch, and while there are some interested parties, there would have to be demonstratable scale before they are interested.
Another interesting factor to consider is the disruption to the management of a telco as a business.
“The real challenge for us is to go from 3,000 base stations in Hong Kong to 30,000 base station,” said Berriman. “Going from 4 million smartphones to 40 million connected objects. Going from $20 ARPU to $2. We need to understand the business model behind it.”
The drive towards 5G has been breathless for some, but there are telcos who are waiting for the right conditions before entering the fray; the ‘built it and they will come’ attitude is not being shared by everyone.
“It is early in the cycle, but it is evolving rapidly,” said Channa Seneviratne, Executive Director at Telstra.
Seneviratne suggested Telstra was one of the first companies worldwide to launch 5G, but this was entirely based on circumstance. With 60-70% year-on-year growth on data consumption, Seneviratne couldn’t afford to sit back and wait for the technology to mature or the business case to be fully understood; the demand for capacity-offloading was today.
Another interesting case of rapid deployment is with Elisa. Here, VP Of Telco Efficiency Kirsi Valtari said 5G is absolutely perfect for their business model. Elisa operates slightly differently, selling unlimited tariffs which are tiered on download speeds. The faster download experience you want, the more you pay, but you never run out of data. 5G just allows them to create more products and expand horizons.
While desire for 5G keeps everyone busy assessing who has launched the fastest, it is always worth remembering that sometimes it just isn’t necessary.