UK news media want tech giants to pay them annual license fees

A UK governmental review into threats to the press, principally from the internet, has led to calls for tech giants to pay for news content that appears on their platforms.

The Cairncross review asked for submissions on the matter earlier this month and has so far received them from the News Media Association, press regulators IPSO and IMPRESS, and the National Union of Journalists. The NMA one is headed “NMA Calls For Licence Fee Agreement With Tech Giants”.

“A fair and equitable content licence fee agreement would ensure that news media publishers are appropriately rewarded for the use of their content by the tech giants, safeguarding the future of independent journalism which underpins our democracy,” opened the NMA press release.

“The primary focus of concern today is the loss of advertising revenues which have previously sustained quality national and local journalism and are now flowing to the global search engines and social media companies who make no meaningful contribution to the cost of producing the original content from which they so richly benefit.”

On one hand this smacks of special pleading by an industry that has found its business model rendered obsolete within a generation. But on the other there are good arguments that the press should receive special treatment given their democratic role in holding power to account and informing the population. This is also a good time to be trying to extract money from tech giants, following the approval of tough new digital copyright rules by the EU.

Given the virtual impossibility of tracking every news link published on every digital platform, the plan seems to be to come up with some kind of arbitrary license fee, essentially a special tax, and impose it on any tech company that is perceived to be profiting from news stories in any way. This cash would then be handed over to news media organisations according to a formula yet to be determined.

One of the potential variables for determining how much of a kick-back a given title would get could be the highly subjective concept of ‘quality. The NUJ and the regulators all dwell on this a fair bit but seem to all have their own definitions of quality.

“The union believes that the best definition of what constitutes ‘high quality journalism’ is work that complies with the NUJ’s long-established ethical code of conduct and the NUJ’s submission to the review highlights that NUJ members work hard to produce quality content for websites and newspapers in extremely challenging circumstances,” said the full stop-averse NUJ.

“Another problem with the move towards accessing our news online is the proliferation of fake news, often disseminated through social media,” said IPSO. “Without a thriving press, there’s little antidote to online disinformation – and the effect this might have on the public’s ability to participate meaningfully in society should be of concern to us all.”

IMPRESS wants the UK government to “create a new legal identity – ‘Public Interest News’ – for the publishers of high-quality journalism. This identity would be distinct from charitable status, so that publishers could still publish political news and comment, but it would have some of the benefits of charitable status.”

By definition a free press should be unshackled by external quality control. The European Commission has recently indicated it would like to regulate newspapers to prevent them criticising it and campaigning organisations such as Hacked Off (which supports IMPRESS, incidentally), want to restrict the press according to their own systems of weights and measures.

But that doesn’t mean we should ignore this issue. Google and Facebook account for a very high proportion of all ad spend in most places they operate and a lot of the traffic they monetise is driven by content produced by professional journalists. Even alternatives to mainstream media are dependent on tech platforms such as YouTube and Twitter. While this internet tax has many flaws it is at least a reminder to the tech giants that if they don’t do more to ensure a healthy and diverse news media environment, governments might take matters into their own hands.

Trump declares war on Google

US President Donald Trump has tweeted that Google search results about him are biased in favour of leftwing media.

Leaving aside whatever Machiavellian motives Trump has for tweeting for the time being, this move seems to mark an escalation in the debates over the role the big internet companies play in controlling the flow of public information and discussion. Being openly accused of acting in bad faith by such a powerful person is not something Google can afford to ignore.

Here are the tweets in question, which have apparently been slightly revised since they were first published.

Unsurprisingly Google rejects these accusations. At time of writing it didn’t seem to have published a blog, or whatever, on the matter, but it has sent statements to a bunch of media. In keeping with the theme of this piece here’s an NBC Politics tweet containing the statement.  

Trump isn’t the first to flag up perceived leftwing bias from internet giants such as Google and Facebook, and may well be opportunistically riding that wave ahead of US midterm elections in November, in which all of the seats in the House of Representative and a third of the seats in the Senate are up for grabs. At the very least it seems likely he’s trying to swing search results in his favour at this critical juncture.

This is also a sensitive time for Google, especially on this topic. Its claims not to let its search results be affected by political ideology come just a few days after it had to deal with internal concerns that it’s planning to do just that in order to get back into the Chinese market. There is huge pressure on internet giants to censor undesirable content from their platforms, but if they accept the role of censor then they can’t be surprised if they also get accused of bias.

So much for ‘Don’t be Evil’ as Google bows to China censorship – sources

Many of the internet giants managed to put principles before profits when dealing with China, but willpower does seem to be fading as Silicon Valley attempts to work around the Great Chinese Firewall.

Search giant Google is seemingly the next to sacrifice freedoms of modern society in pursuit of the fortunes promised in the Chinese market. According to the Intercept, Google is currently developing a news-aggregation app for use in China which will comply to the governments strict censorship rules. While this is only a news app for the moment, it is a foot through the door; once present, it might be easier to launch further services.

Bowing to the demands of the ‘inquisitive’ Chinese government is not uncommon, though many of the internet players have resisted to date. LinkedIn did cave, and while it did seem Facebook was getting closer after years of wooing, including a very smoggy run around Tiananmen Square from CEO Mark Zuckerberg, though the failure to retain a business registration suggests the team was not willing to submit completely.

Google has reportedly been working on the app since early 2017, with the project codenamed ‘Dragonfly’. The first versions of the app have already been shown to officials, while the final version could be launched in the next six to twelve months, pending final approval from the government. The app would allow the government to block what is deems unfavourable content on topics such as political opponents, free speech, sex, news, and academic studies.

Content banned in China of course includes anything which directly criticises the ruling party, though also past events. Any references to the 1989 Tiananmen Square massacre as anything more than a Western myth are banned for instance, while any content which is focused on bringing down the establishment also hits the firewall. Both 1984 and Animal Farm by George Orwell have been banned. Sites which have been banned include social media such as Twitter and Facebook, but also the BBC, Wikipedia and the New York Times.

One question which might be worth asking is whether this is too little too late. Google left the country eight years ago, refusing to succumb to the censorship demands, though in the void, Baidu emerged. This has been the case for all the Silicon Valley companies who deserted China, a domestic alternative appeared. As reported in the quarterly earnings earlier this week, Baidu is doing well. Google might be the dominant search engine everywhere else, but people are creatures of habit; before it can make any money it will have to convince Chinese consumers to leave the familiar and engage with a distant memory.

The app itself will not only automatically block websites which feature on the Chinese sh*t list, but also complete searches. Certain words and phrases will be caught by the filter blocking any results from appearing on the page. The development of the app has been limited to a couple of hundred employees, though the majority are unlikely to receive the news well.

Google’s work with the US Defence Department to aid the accuracy of drone strikes with its AI technology was not well received, with a few thousand employees threatening to leave the business unless ‘Project Maven’ was ended. These employees at least maintain the principles of Silicon Valley, seemingly still living to the “Don’t be Evil” mantra of Google, even if it has been removed from the official code of conduct, and we suspect they will not receive news of the censored app favourably.

Google has a very positive image around the world. Despite making billions in profit each quarter, dealing with data in a questionable manner and constantly being investigated by the European Commission for antitrust violations, the brand has managed to maintain this friendly and upbeat persona. Whether censorship impacts this image remains to be seen.