Google bowed to pressure by terminating its data analysis system that is vital to its planned re-entry into China with a censored search engine.
Dragonfly, the Google project to develop a search engine that would satisfy China’s censorship requirements relies on pre-empting the appearance of search results that the Chinese authorities may find offensive. To do so, Google has used 265.com, a Chinese internet portal based in Beijing it purchased in 2008, two years before it pulled out of China, to gather user behaviour data, mainly search habits. The Google team then compare what the users would see if the same search terms were used on the uncensored Google and eliminate those sites that are blocked by China’s Great Firewall. The data is then fed into the prototype Dragonfly search engine to produce results that would be acceptable to the Chinese censorship system.
According to a new report from the website The Intercept, Google has decided to shut down this data analysis system it has established with Baidu, which the search on 265.com is directed to, to harvest data. Instead the engineering team is using search queries by Chinese speaking users in other markets like the US or south-eastern Asian countries, which would be very different from what the users behind the Great Firewall would be generating and therefore defeating the very purpose of a censored search engine. Though this decision may not have explicitly spelt the death penalty for Dragonfly, it is a very close one.
A couple of factors must have played important parts in the decision-making process. Employee revolt is the first one. When Dragonfly was first exposed, an increasing number of employees have signed an internal petition to stop the project, reminiscing the company’s “Don’t Be Evil” manifesto. The very idea that Google would ponder creating a censored version for China may be a shock to most employees, but not unimaginable considering the different leaderships. Sergey Brin, who was at the helm of Google when the company shut down its China operation in 2010 as a protest, spent his childhood in the former Soviet Union, therefore had first-hand understanding of what censorship is about. Sundar Pichai, on the other hand, lacks similar sense and sensibility, having grown up in India, the largest democracy in the world.
Another source of internal pressure has come from the Privacy and Security teams. It has been reported by different media outlets that Scott Beaumont, Google’s head of China operation and the main architect behind Dragonfly, has deliberately kept the privacy and security teams in the dark as long as possible. For a company of Google’s nature, which lives on users’ trust in its willingness and capabilities to guard the security of their data, protests from these internal teams must have had the management ears. On the other hand, the fact that executives like Beaumont could carry on his secret project as long as it has must be a surprise to outside observers.
The strongest external pressure has come from the Congress. Pichai was grilled by the American law-makers last week when he was challenged by the Congressman David Cicilline (D-R.I). “It’s hard to imagine you could operate in the Chinese market under the current government framework and maintain a commitment to universal values, such as freedom of expression and personal privacy.” Pichai conceded that there was “no plans to launch a search service in China,” though he had declined to provide a positive confirmation to the Congress’ demand that Google should not launch “a tool for surveillance and censorship in China”.
With the latest decision to terminate data harvesting from 265.com, it seems Dragonfly or similar projects are put into a long hibernation.