China’s smartphone market plunged by 11% in 2018

The smartphone market in China declined by 11% in Q4 2018 and by similar magnitude the whole year, according to numbers from the research firm Strategy Analytics.

Quarterly shipments of smartphones in China dropped from 121 million in Q4 2017 to 108 million in the last quarter of 2018. The annual volume in 2018 came down to 409 million from 460 million the previous year. The market registered a fifth consecutive quarter of contraction, largely due to longer replacement cycle and weak consumer spending, according to the quarterly update from the firm. In 2018, China’s economic growth came to the lowest annual rate since 1990, reported media recently.

No everyone suffered equally though. Huawei beat the competitors as well as the market by shipping 30 million smartphones in the quarter, capturing 28% of the market, giving it a clear market leadership position. “Huawei’s growth soared 23% annually and it is now the clear market leader. A strong product portfolio, famous brand and extensive retail channels were among the main success factors,” commented Neil Mawston, Executive Director at Strategy Analytics.

While Samsung, the global leader in smartphone market, has long underperformed in China and is nowhere to be seen on the leader board, Apple’s woes also continued. It is now occupying the number four position on the chart, with 10% market share. “iPhone shipments dropped 22% annually and this was the firm’s worst performance since early 2017. Apple iPhone has now fallen on a year-over-year basis in China for 8 of the past 12 quarters,” said Linda Sui, Director at Strategy Analytics. Similar to what we have seen in India, the majority of the Chinese consumers, faced with the abundant choices offered by the Android products, do not see enough value for money in the iPhone. “Apple is in danger of pricing the iPhone out of China,” Sui added.

The intense competition in China is driving some local brands to look elsewhere for new opportunities. Xiaomi, which just dropped below Apple in the latest quarter in the Chinese market, is eyeing Europe and Latin America for new growth. OnePlus is another Chinese brand trying to gain a foothold in the mature markets with strong specs at appealing price level. However they may find the consumers in these markets less receptive to new brands. For example, a recent research done by Tappable, a UK mobile app developer, suggests only 34% of consumers would consider purchasing from less known brands.

SA China smartphone market 4Q18

Deloitte predicts 50k 5G smartphone in the UK by 2019-end

While the vast majority will have to wait some time before experiencing the euphoria of an extra ‘G’ Deloitte is predicting there will 50,000 early adopters in the UK.

After several years of slugging, the glorious 5G world is upon us. First in the US and South Korea, though pockets are starting to emerge everywhere else as well. San Marino is live while it won’t be long before countries like China and Japan start hitting the green button.

“The introduction of 5G handsets expected this year will look a lot like 2010, when 4G phones first entered the market,” said Dan Adams, Head of Telecommunications at Deloitte.

“There will be a lot of noise in the first year from vendors vying to be first to market, and relatively little action from consumers. We’re not talking about an overnight switch to faster connectivity with lower latency, we will see 5G used by consumers in hotspot locations in the next two to three years, with mass adoption by 2025.”

The first devices are likely to be with us in Q2, though this year’s Mobile World Congress will almost certainly be a shouting contest between the main smartphone manufacturers. It’s already rumoured Samsung will be launching a foldable-phone (albeit not 5G) prior to the event, while LG and Motorola are also in the running to produce a 5G compatible phone.

In total, Deloitte predicts roughly 20 handset brands will launch 5G-ready handsets across 2019, with shipments totalling one million. This is still a tiny fraction of the 1.5 billion smartphones which will be sold through the year, though 50,000 of them could be heading to the UK.

Looking at the networks, there might not be much to choose from across the UK. EE has confirmed it will launch 5G across 16 cities in 2019, though these will only be in the busiest locations. Vodafone will also launch this year, though it is being coy as to when. Three is telling the same story, while O2 has confirmed its customers will have to wait until 2020. One thing is clear, these will be incredibly limited deployments and it will be years until coverage reaches what the demanding user would consider adequate.

Whether this justifies the hype, or the extortionate amount handset manufacturers will inevitably charge the glory-seekers for the new devices, we’ll leave you to decide, but it will take years for the devices to be considered mainstream. Deloitte expects worldwide 5G smartphone sales to represent 1% of the total smartphone sales by the end of 2020, with 2-3 million Brits getting their hands on the devices. As Adams points out above, 2025 is when the team expect 5G devices to hit mass adoption.

Another interesting growth area the Deloitte team is keeping an eye on is the smart speakers segment.

“Smart speaker adoption has seen phenomenal growth in recent years,” said Paul Lee, Global Head of Research for TMT at Deloitte

“With improvements continuing to be made, demand for smart speakers could be in the many billions of units, possibly even higher than for smartphones. In the future, smart speakers have the potential to be installed in every room in a house, hotel, office, school and even beside every hospital bed.”

Smart speakers are the flashy product which will attract a lot of the consumer market, but the power of the virtual assistants is what could take the segment to the next level. We’ve long anticipated the breakthrough of artificial intelligence in the workplace, but perhaps the slightly sluggish resistance has been down to the delivery model of the applications.

Should smart speakers be adopted in hotel rooms, hospitals and offices in the way which Deloitte anticipates, the world is opened up for industry specific applications of virtual assistants. One area which might help this adoption is the price point.

While smart speakers were initially an expensive appliance for the home, the normalisation of the product in the eyes of the consumer has peaked the interest of traditional consumer electronics manufacturers. With more manufacturers, including those with the ability to produce goods at greater scale, entering the fray competition will increase, bringing prices down, while advertising will also grow, fuelling interest in the bellies of the consumer.

Deloitte anticipates the marker for internet-connected speakers with integrated digital assistants will be increase to £5.6 billion in 2019, selling 164 million units at an average selling price of £34. This would represent a 63% growth rate, making smart speakers the fastest-growing connected device category worldwide, leading to an installation base of more than 250 million units by the end of the year.

This is a price point which would make enterprise adoption of the devices more interesting, and as time moves on, it will get cheaper. The increased introduction of industry-specific virtual assistant and AI applications will certainly help this segment also.

After years of promises and false-dawns, 2019 might prove to be a blockbuster year after all. There’s still a lot which could go wrong, but here’s to hoping.

Judge says no to police forcing phone unlocks with face

A judge in the District Court for the Northern District of California has denied the police a warrant which would force suspects to open their phones through biometric authentication.

While it might seem like somewhat of an unusual scenario, we’re sure many of you are imagining a man pinned to the ground with a phone being waved in his face, it is important to set precedent in these matters. Just as law enforcement agencies cannot be granted a warrant forcing an individual to hand over his/her password, suspects or criminals cannot be forced to open devices through the biometric sensors according to the ruling.

The case itself focuses on two individuals, who are suspected of attempting to extort money from a third person through Facebook Messenger. The pair are threatening to release an embarrassing video of the third person should the funds not be transferred.

Northern California Federal District Judge Kandis Westmore ruled the authorities did not have probable cause for the warrant, perhaps due to the reason said messages and threats could be read through the third persons account, and the request was too broad. This is another example of authorities over reaching and not being specific, leaving too much room for potential abuse.

While this case might sound odd, the world should be prepared for more such rulings in the future.

“The challenge facing the courts is that technology is far outpacing the law,” the ruling from Judge Westmore states. “In recognition of this reality, the United States Supreme Court recently instructed courts to adopt rules that ‘take account of more sophisticated systems that are already in use or in development’.

“Courts have an obligation to safeguard constitutional rights and cannot permit those rights to be diminished due to the advancement of technology.”

In short, the rules and regulations of the land are not in fitting with today’s technology and society, but this does not mean law enforcement authorities can take advantage of the grey areas. This is perhaps an obvious statement to make, but it does hammer home the need for reform to ensure rules and regulations are contextually relevant.

While progress has been slow, there have been a few breakthroughs for privacy advocates in recent months. Last June, the US Supreme Court ruled in Carpenter versus US case that the collection of mobile location data on individuals without a warrant was a violation of data privacy and the Fourth Amendment of the US constitution.

The issue which many courts are facing is precedent. Lawyers are arguing for certain cases and warrants using precedent which is from another era. Theoretically, these rules can be applied, but when you consider the drastic and fundamental changes which have occurred in the communications world, you have to wonder whether anything from previous decades is relevant anymore.

As Judge Westmore points out, technology is vastly outpacing the pace of change in public sector institutions. This presents a massive risk of abuse, but slowing innovation is not a reasonable option. A tricky catch-22.

A bunch of telecoms predictions for 2019

It’s that time of year again and before we set about the food, booze and pressies with shameless abandon we decided to collate some predictions from the cognoscenti of our industry.

2019 will be the year of rhetoric – William Webb, Telecoms Consultant

A lot of talking, not much doing. Everyone will be talking about their 5G deployments but many will be trials, not many handsets will be available, and there will be many teething problems with initial deployments. With 5G taking up so much attention, the industry will not be looking at alternative business models, hetnet concepts, or pushing for mergers. Current trends will continue – more fibre will be laid, more wifi connectivity provided, data requirements will continue to grow. Oh, and academics will start to talk up 6G….

Fixed Wireless Access put the revenue back in 5GBengt Nordstrom, CEO of Northstream

Fixed Wireless Access (FWA) has evolved into a separate 5G use case, especially by Verizon in the US. Of all the suggested 5G use cases – including eMBB and mIoT – it is FWA that provides the most tangible revenue growth opportunity over the next five years, for both the US and in specific markets in Europe. Furthermore, operators can use their existing physical network assets and competencies for FWA. In 2019, FWA will emerge as a mainstream 5G revenue opportunity beyond the US, and particularly in Europe.

The 5G hype bubble will inevitably burst, revealing its true value – Jennifer Kyriakakis, VP of Marketing at Matrixx Software

As operators battle each other to out-hype their consumer 5G offerings, the breathless mania will surely run into the hard reality of the consumer marketplace. The roll-out of next-generation capabilities will be lengthier than consumers expected, device manufacturers will be slow to adopt the standards, and a whole host of other challenges to 5G enthusiasm will surely arise. While initially painful, this bursting of the hype bubble will provide the impetus necessary for operators to pivot away from today’s heavy focus on speed, coverage and price, and refocus their businesses on monetization opportunities for new and emerging technologies. By embracing innovation as a way to help pay for their substantial network investments in the near term, it will afford Telcos breathing room for the consumer ecosystem to catch-up and fully leverage the new capabilities that 5G will offer in the long run.

Smartphone market to revive in 2nd half with 5G volume – Wei Shi, Telecoms.com Intelligence Manager

The smartphone market has registered the first 4-quarter recession by the end of Q3 this year, and is likely to continue into the first half of the next. The market needs a stimulus for revival, and that should come from 5G. With the first commercial 5G chipset launch by Qualcomm, the enthusiastic smartphone makers, led by Samsung and the Chinese OEMs and, will ride on the wave of excitement to bring a strong line-up of 5G enabled products to the market in the second half of the year. This will provide another impetus for replacement in addition to the normal Galaxy-iPhone driven cycle. However most users who buy 5G phones will not be able to use 5G services overnight.

Telcos scale back efforts in content and media – Paolo Pescatore, Tech, Media and Telecoms Analyst

Cost of premium content rights continues to escalate. In part driven by new bidders such as the online giants. This will force telcos to rethink their current strategies towards investing in content. Some telcos like AT&T and Telefonica will continue to invest heavily. While others like BT will scale back their own ambitions and take a different approach in this landscape such as partnering more closely with providers like Amazon and Apple.

Amazon will acquire DAZN to create a global sports TV challenger – Ed Barton, Analyst at Ovum

Sport is the missing piece of the content puzzle for the tech giants – but not for much longer if Amazon continues to bid for distributors with existing rights deals, such as Fox’s regional sports networks in the US. By acquiring DAZN, Amazon would gain strong sports rights in key global markets including Germany and Japan. DAZN is committed to the sports market but might find the support and growth acceleration offered by Amazon – and its huge existing subscriber base – too alluring to resist.

We will finally get the message on RCS – Mary Clark, CMO of Synchronoss

2019 is actually going to be the year of carrier sponsored RCS – some 12 years or more since the technology was introduced. Between the launch of the operator led solution in Japan and the many other operators we are talking to about this around the world, I think by the end of 2019 we will see multiple launches of interoperable RCS messaging within countries and across countries, allowing for an improved customer experience as well as commerce.

Bringing people and things closer together with applications – Patrick Joggerst, CMO and EVP of Business Development for Ribbon Communications

2019 will be the breakout year for applications that combine people and things, communicating with each other, whether through voice activated commands (“Alexa, call Mum”), or messaging alerts (“A stranger is on your doorstep.”) The lines will blur and tremendous value will be created when companies design applications, connected on secure networks, that make it as easy to develop a relationship with your smart car, smart home, or smart campus as it is to develop a relationship with human beings. The impact will be substantial and meaningful, with applications that leverage sensors to help us age at home more safely, to get to and from work more conveniently, and to generally reduce the “friction” in life that can lead to exhaustion and despair. Look for major changes to the contact center industry, as virtual and human assistants help millions of people navigate this brave, new hyperconnected world, and look for value creation in securing communications throughout.

Rise of SIM-only contracts could be bad news for operators – Kevin Gillan, Europe MD at SquareTrade

Expect to see the slump in smartphone sales continue, and subscribers increasingly turn to SIM-only contracts in 2019. Operators will need to think carefully about alternative revenue sources to combat the unavoidable slump in contract sales. Additional services such as music, TV or device insurance that will retain customers and improve subscriber engagement, while driving new revenue, will be critical.

Operators fully embrace eSIM for devices and the IoT- Bengt Nordstrom, CEO of Northstream

After years of concern about the impact on their businesses, operators are coming to realise the considerable benefits of eSIM technology. These include simpler provisioning, reduced logistic costs and lower barriers for new use cases. Thanks to the rising number of eSIM use cases plus the launch of major handsets equipped with GSMA-based eSIMs, 2019 will be the year that operators in Europe and North America properly embrace eSIM for both handsets and IoT use cases.

The first sixth/seventh play bundle – Paolo Pescatore, Tech, Media and Telecoms Analyst

Most converged telcos already offer a portfolio of multiplay services including fixed line broadband and pay TV. These telcos include the likes of Deutsche Telekom, Comcast, Orange, and Telefonica. Expect these providers to launch the first sixth/seventh play bundle. This will consist of but not limited to other services such as banking, financial services, utility services and other connected services. Orange is likely to lead the race with its march into financial services.

Microsoft is to finish 2019 as the world’s most valuable company – Wei Shi, Telecoms.com Intelligence Manager

Microsoft has been delivering stellar performances in recent quarters, and has weathered the market gloom better than its main competitors. The strategy shift to becoming a platform and to focusing on cloud and gaming will continue to power its resurgence. Meanwhile, its main competitors on the top of the world’s most valuable company table are seeing their share prices being depressed for different reasons. Apple’s overreliance on iPhone makes it vulnerable when the market sniffs weakness in the shipment of its latest products; Amazon’s AWS is growing slower than Microsoft’s Azure; Alphabet is still a one-trick pony: advertising through Google, which continues to throw the company into troubles. As a matter of fact, Microsoft did briefly become the most valuable company in late November. Next time this crossover happens it may last longer.

Now that they’ve got to actually do it everyone gets bored of 5G and starts banging on about 6G – Scott Bicheno, Telecoms.com Editor

So 5G just ended up being about capacity, efficiency and industrial applications. How boring is that? Once the first couple of 5G conversational gambits at MWC fall flat, people will soon realise it’s much more fun to focus on more distant technology, about which they can make all sorts of utopian predictions without fear of being called out. There will be talk of a wireless neural network connecting everyone and everything to a hive mind overseen by benign artificial super intelligence. What they won’t say is that the ultimate aim of 6G will be to erase all traces of individuality in order to create a global AR/VR Borg that will combine Chinese social credit, American cultural puritanism and European imperiousness to free us all from the burdens of disappointment, inconvenience and choice. Happy New Year!

Samsung and LG set to launch 5G smartphones in February

The Korean media has reported that the world smartphone leader Samsung and its struggling compatriot are going to launch the first 5G smartphones at MWC and ship in March.

According to a report by the Korean media outlet Pulse, citing its industry source, that both Samsung and LG will debut their 5G smartphones in February next year. Volume shipment is expected to start in March, which will synchronise with the start of 5G service for consumers by the three operators. All three of them launched limited 5G services for business simultaneously at the beginning of December.

Mobile World Congress has long been the venue for Samsung to showcase its latest Galaxy flagship product. It will be the series’ 10th iteration next year, so we can expect quite a bit of fanfare to go with the occasion. Whether the Galaxy 10 will be built on 5G, or there will be a 5G variant of the product, is up to speculation.

LG has seen its smartphone market share shrinking in recent years and already posted over $400 million loss in the first three quarters of the year. As a result, the head of its Mobile Communications business was replaced one year into the job. LG would desperately need something to excite the market if the company still decides to stay in the handset market. The expected 5G product could be a new model of its flagship G series, or the new head of its mobile business could decide to rewrite its product portfolio.

Both companies are expected to build their first 5G smartphones on the newly launched Qualcomm Snapdragon 855 chipset, which we have reported in detail. Samsung was one of the illustrious partners to adorn the launch event, but LG was absent. With a long line of OEMs, especially the Chinese smartphone makers showing strong interest in the new Snapdragon, we can expect more 5G handsets to be launched in Barcelona come February than those from the Korean stalwarts.

Google ups the ante with Europe by charging Android manufacturers for its mobile products

Under pressure to be seen to comply with an EU antitrust ruling, Google has indicated that the only way to do so is to start charging for what was previously given away.

Earlier this year Europe fined Google €4.3 billion for abusing its dominance in the smartphone OS market to force the bundling of its commercial products such as search onto every Android phone. The EC found this practice to be anticompetitive since it made it harder for any other apps to compete and this reduced consumer choice.

Accompanying its inevitable decision to appeal the fine, Google CEO Sundar Pichai insisted that the existence of Android has in fact led to more consumer choice, not less – an assertion proven by all the great Android devices you can buy. Regardless Google was given 90 days to comply with the ruling or face further fines, and we now know the nature of that compliance.

In a blog post Google VP of Platforms and Ecosystems Hiroshi Lockheimer detailed the concessions Google will be making in Europe while the appeals process is underway. In essence Google will now start charging any Android device OEM that ships into the EU for the use of its mobile apps. Furthermore it will charge separately for search and Chrome, since they’re the apps that seemed to upset the EC and, as a consequence, OEMs are free to muck about with Android itself if they want.

The justification given for this move is simple: Google needs to make up for the revenue it will lose by not being able to bundle its mobile apps with Android. “Since the pre-installation of Google Search and Chrome together with our other apps helped us fund the development and free distribution of Android, we will introduce a new paid licensing agreement for smartphones and tablets shipped into the EEA. Android will remain free and open source,” said the blog.

An underlying strategy, however, may be to illustrate Google’s point about all the benefits consumers have derived from Android. By charging what it previously gave away for ‘free’ (while making loads of money via the traffic through its mobile apps, of course), Google is saying that the consequence of the EU’s ruling will be for everything to become more expensive.

This is ultimately a fight over Google’s underlying business model of given stuff away and then monetising its users. But the EC does have a point the use of a dominant position to stifle competition via forced bundling and, as the former head of Internet Explorer and Windows at Microsoft notes in the tweet below, has a strong tradition of challenging this sort of thing.

One final thing to consider against Google’s claim that, if it can’t insist all its other stuff comes bundled with Android, it has to seek direct compensation is the matter of China. Google apps have been unbundled from Android there for some time and Google doesn’t seem to be getting any compensation there. If it can do that in China, why can’t it do it elsewhere?

Mobile processing efficiency is key to sustaining secondary device market success

Telecoms.com periodically invites third parties to share their views on the industry’s most pressing issues. In this piece Alan Bentley, President, Global Strategy at Blancco looks at the success of the secondary device market but warns against data security complacency.

The secondary smartphone market continues to grow, delivering new revenues and new opportunities to every one of its stakeholders. In fact, according to Counterpoint Research, the market for refurbished smartphones is now growing faster than for new smartphones. A staggering 140 million used devices have now been collected for redistribution. Last year, according to Persistence Market Research, the secondary device market was worth US$19 billion, and is set to more than double in size and reach a valuation of US$44 billion by 2026. That’s impressive scale for a process that started to keep used old devices out of landfill (which remains a critical focus for the secondary market today).

Big business, but time is money

From an operator perspective, the secondary device market is big business. Revenues extracted by unlocking the latent value of old devices is one of the few revenue streams available to them which continues to grow. This is a big deal given how hard new revenues are to come by, and the cannibalisation that has impacted many of their core service revenues from voice, data and messaging.

Operators and OEMs that manage device BuyBack processes, either directly or through partners, can, on average, extract between $100 and $300 per smartphone according to its model, age and condition at the point of upgrade. Realising optimal value depends on how efficiently an operator can process a used smartphone. It begins at the point of collection, goes through diagnosis, repair and refurbishment before being prepared for re-distribution. Put simply, with mobile device processing, time is money. The longer it takes to process a used smartphone, the more of its latent value it loses. Operators, OEMs and the third-party logistics providers that serve them both are all incentivised, therefore, to make marginal gains at every opportunity to protect optimal value.

Efficiency matters, but not as much as customer data integrity

Operators, OEMs and third-party logistics providers have fine tuned mobile processing. While the process from device collection to re-distribution is very involved, it is not unusual to be able to process several hundred devices each day. Typically, the process includes automated device testing, identifying key locks and determining device value. It then quickly and securely erases data stored on each device using properly scoped hardware and configuration, all in line with the necessary certification guidelines. Ideally, each device will then be given a certified tamper-proof audit trail, backed by a certification of data erasure.

With so much focus on operational efficiency, there will always be a temptation to dispense with some of these key steps. At present, the secondary device market is light on regulation. In North America, the leading global market for used smartphone collection, there are the R2 standards. These unite the leading carriers, OEMs and third-party logistics providers behind some common rules – but they are not a mandate, merely guidelines. In truth, pretty much every player in the secondary device ecosystem is R2 compliant – they have to be in order to do business with each other. However, R2 guidelines were not created with the collection and processing of used smartphones in mind, leaving many to consider their relevance and applicability to the larger, much more significant ecosystem that exists today. For example, R2 states that performing a ‘factory reset’ on a device is sufficient in ensuring all data is fully erased. In some cases this is true, in many others it isn’t.

Not a time for complacency

Without a common, mandated and regulated rule book for smartphone processing best-practice, the ecosystem will be subject to abuse and malicious attack. Let’s be clear, the secondary device market has functioned perfectly well up until now. R2 and other standards have done their job, consumer data has, in the main, been preserved. The current ecosystem is made up of multiple stakeholders, who collect devices from various touchpoints and redistribute them to many other parties. Since the speed of device processing is the only critical success factor, and as more and more devices flood the market, the chances of data breaches or issues related to data misuse will become more and more likely.

If operators or OEMs want a lesson in the damage caused by data breaches and the misuse of customer data, they need only look at Facebook. Operators have built a strong sense of trust with their customers – they have historically been reluctant to offer freemium services in return for customer data that can then be resold. This leaves them ideally placed to capitalise on this goodwill, create a raft of new offers and partnerships and target their customers with new digital services. This opportunity will only exist if they remain diligent to all threats and focused on the responsible management of customer data. The secondary device market remains an amazingly lucrative and exciting opportunity for everyone, but only if it retains full consumer confidence – confidence that is built on trust and data integrity.

 

alan-bentley (002)Alan Bentley is President, Global Strategy at Blancco. He joined the company in October 2016 as VP of Sales, EMEA and more recently, has taken on the role of President of Global Strategy. In this role, he is responsible for overseeing sales efforts globally. As an industry veteran, Alan is responsible for leading the sales teams to develop sustainable and scalable revenue growth. Since joining the company, Alan has worked closely with Blancco’s many customers and partners to implement data erasure solutions to mitigate security risks and ensure regulatory compliance. This gives him a unique insight into the market and business requirements driving the needs of today’s businesses.

Samsung launches its first phone based on the stripped-down Android Go platform

The world’s largest smartphone maker Samsung has unveiled the Galaxy J2 Core, its first phone built on Android Go for the entry smartphone segment.

Samsung is joining Nokia, Alcatel, Motorola, Asus, ZTE, etc. in addressing the entry segment smartphone segment, with the latest addition to its extremely diversified Galaxy series. Android Go, since it was introduced to 8.1 Oreo, has seen the product line-up slowly but surely growing, but the participation of Samsung is definitely a boost, bringing to the camp not only its expertise but also its brand clout.

The Samsung management is obviously happy with its efforts to address the entry segment and the first time smartphone owners. “The Galaxy J2 Core offers a complete smartphone experience, incorporating some of the key features available on high-end devices with improved battery, storage and performance that is particularly appealing to first time owners”, said Junho Park, Vice President of Global Product Planning, Mobile Communications Business at Samsung Electronics.

The J2 Core uses the same chassis as the J2 Pro, with same display size (5.0 inches) and resolution (540 x 960 pixels, or qHD), same cameras (8MP rear and 5MP front) though the Pro is equipped with a flash for the selfie camera. Both house battery of the same volume, and both support dual-SIM. The key difference is in computing power and memory size. The J2 Core uses Samsung’s own Exynos 7 chipset, and only has 1GB RAM and 8GB onboard memory (compared to the Pro’s 2GB RAM and 16GB memory).

Android Go has modified the standard Android to be run on lower hardware configurations including stripped-down Google applications designed to consume less memory and less data. However, the biggest problem with the Android ecosystem when it comes to Android Go is that not all applications have followed Google’s example, therefore the saving on memory and data does not go very far. In particular, quite a few applications, most social networks, for example, have disabled the option to be offloaded to run on external memory card, which means the onboard memory is still likely to run out pretty quickly. This will frustrate users, especially those first-time owners who may not be the most tech-savvy consumers.

Samsung does not disclose J2 Core’s retail price levels in the first two markets it will be made available.

Qualcomm launches a bunch of chips in China

Mobile chip giant Qualcomm used the first day of Mobile World Congress Shanghai 2018 to launch new chips for smartphones and watches.

Qualcomm has the market for third party smartphone SoCs sewn up at the premium end, but Chinese chip-maker Mediatek, among others, is giving it a run for its money in the middle and lower tiers. It’s presumably no coincidence, then, that Qualcomm chose this event to make its mass market chip announcements.

The Snapdragon 800 range is all about the premium tier, then we have 600s for the high tier and 400s for the mid tier. Qualcomm just announced the Snapdragon 632, 439 and 429, which will all be a bit better than their predecessors at things like performance, battery life, and that sort of thing.

“The introduction of Snapdragon 632, 439 and 429 builds off Qualcomm Technologies’ highest-selling mobile platforms and provides users with increased performance and power efficiency, superior graphics, AI capabilities and enhanced connectivity features,” said Kedar Kondap, VP of product management at Qualcomm. “We’re excited to offer these new platforms with enhanced features to our OEMs and consumers.”

The 632 SoC features a Kryo 250 CPU, an Adreno 506 GPU, the X9 LTE modem, and supports a 24MP camera. The 439 has an Adreno 505 GPU and the 429 has an Adreno 504 GPU. No branded CPU cores are detailed, which probably means they use off-the-shelf ARM cores. They support 21MP and 16MP cameras, respectively.

Qualcomm’s other announcement at the show was a new chip designed specifically for the kind of cheaper smart watch you might give to a child. The Snapdragon Wear 2500 Platform has features like extended battery life and low power location tracking so you can keep an eye on where your kids are. The platform also has an LTE modem and a special version of Android designed for kids.

“If you look at the targeted kid watch and tracker segment the growth in these designed-for-kids but highly capable devices, is very exciting, and customers are seeing wide spread global demand,” said Anthony Murray, GM of Voice, Music and Wearables at Qualcomm. “Qualcomm has helped to drive this fast expansion of 4G kid watches with its Snapdragon Wear 2100 platform and there are more than 10 devices commercially available today through retail and carriers,”

“With this next generation Snapdragon Wear 2500 platform, we are supporting new performance and features that customers will be able to use to create even more fun features and compelling use cases for these connected 4G kid watches and with our dedicated kid watch platform we aim to deliver a robust foundation that supports a rich and engaging experience for children.”

There is lots of talk about the whole platform and how great it is for this sort of thing. It supports limited camera, AI voice assistants and name-drops NXP NTC technology that can be handy for giving kids some limited digital wallet functionality. The marketing for these sorts of devices is understandably aimed at parents and talks about things like fitness tracking too. It’s not clear, however, how much traction there is for kid-oriented smart watches and for them to take off they would probably need to be pretty cheap.