Sunrise plugs FWA in Swiss 5G launch

Swiss telco Sunrise has jumped on the 5G bandwagon with the launch of a Fixed Wireless Access (FWA) offering aiming to bridge the digital divide.

Like the UK, Switzerland is one of the more sluggish European nations when it comes to fibre penetration. According to the latest statistics from the Fibre to the Home Council, Switzerland currently has FTTH penetration rate of 7.8% across the country, potentially creating a digital divide. This offering from Sunrise is using such a chasm to promote its FWA offering.

“In the digital age, residential and business customers alike need fast Internet with speeds of up to 1 Gbps,” said Olaf Swantee, CEO of Sunrise. “But in many places, customers are waiting in vain due to a lack of fiber optic connections.

“With 5G for People we are filling this gap, e.g. in Unterkulm (AG), where the first Sunrise 5G pioneer switched on his Sunrise Internet Box 5G and can now use ‘fibre through the air’, which is ten times faster than fixed networks. 5G for People is closing the digital divide in Switzerland and making Switzerland Europe’s pioneer in digital infrastructures.”

The initial launch will focus on 150 cities, towns and villages across the country, with each location aiming for between 80% and 98% population coverage, the aim will be to provide an alternative to fixed broadband services, some of which will be considered sub-standards by the demanding consumer of today.

Interestingly enough, the claims themselves demonstrate the difference in attitude between advertising authorities in the UK and Switzerland.

Using a statement such as ‘fibre through the air’ and comparing the 5G service to copper fixed networks not fibre, might irk some advertising authorities. Although it is not a direct lie, it is not telling the entire truth of the situation. Some might suggest this is misleading the customer through omission of information. We suspect the Advertising Standards Authority (ASA) in the UK would have an issue with some of these claims.

Sunrise is on the charge through the Swiss alps, with its latest acquisition of Liberty Global’s assets adding momentum. First to market does not necessarily mean much in the long-run, but it is good ammunition to add to the armoury.

Liberty Global offloads Swiss business for $6.3 billion

Liberty Global has continued its great withdraw from the European markets with another sale, this time convincing Sunrise its 1 million Swiss customers are worth $6.3 billion.

Announcing the deal alongside its financial results, it does look to be a good deal for Liberty Global. This is a business which has been going through somewhat of a restructure, attempting to find profit in a challenging industry by refocusing resources, though it now appears the years of aggressive acquisitions and expansion have not paid off.

“The past fourteen months have been transformational for Liberty Global,” said CEO Mike Fries. “After two decades of buying, building and growing world-class cable operations in Europe, we have announced or completed transactions in six of our twelve markets at premium valuations.”

While $6.3 billion certainly pales in comparison to some of the mega-acquisitions we’ve seen in recent years, it might be worth putting a bit of context around this transaction.

UPC Switzerland has passed just over 2.3 million homes across the country, this is more than 50% of Swiss homes, currently commanding a subscriber base of 1.1 million. The video offering currently has a subscriber base of just over 1 million subscribers (645,000 of which are premium) and mobile subscriptions total 146,000.

Whether these figures justify the $6.3 billion which Sunrise is handing over we’ll let you decide, though just as a point of comparison BT bought EE, and its 30 million mobile subscribers, for £12.5 billion in 2014.

For Sunrise, such an acquisition will add buoyancy to already positive momentum. Over the last three months, Sunrise realised 42,300 postpaid net adds, UPC Switzerland was 8,500 by comparison, while Internet and TV subscribers rose by 8.3% and 14.1% year-on-year respectively.