Ever the disruptor, TMUS CEO John Legere has identified a combination so obvious that everyone else missed it: fusing mobile phones with tacos.
We’ve all been there, right? That listless, empty feeling while forlornly prodding our smartphone screen, just knowing there has to be more to it. But only now, thanks to T-Mobile US, do we realise that all we needed to do was nestle it in a warm, crispy taco shell and then slop spicy beef, salsa and guacamole all over it. Go on, give it a try, you’ll never look back.
Not really, but TMUS has genuinely teamed up with Tex Mex fast food chain Taco Bell to create some kind of hybrid store that will ‘…give the people even more of what they want: smartphones with a side of tacos.’ This is a bricks-and-mortar extension of come kind of promotional partnership the two organisations had previously.
“When we launched free tacos every week on T-Mobile Tuesdays, TacoBell.com had its highest online order day ever and T-Mobile Tuesdays was number one in the App Store,” said Legere. “Since then, Un-carrier customers have snagged more than 14 million free tacos from the app. People love tacos. And they love their phones. T-MoBell is the ultimate fusion of those two loves, and we can’t wait to show everyone what we’ve cooked up.”
They chose not to give whoever runs Taco Bell a canned quote in the press release, but it would presumably have followed similar lines. We would imagine Sprint is being lined up to run the delivery service while other rivals, having been caught flat footed by this bold move, must be scrambling to catch up. Expect to see Verizon 5G Guys and AT&FC before long.