Being cooped up inside for seven weeks straight has resulted in a treasure trove of unused mobile data, valued in the region of £165 million.
According to data from Uswitch.com, the average Brit is using 1.9 GB of data a month, compared to 2.4 GB in February, before the full impact of the COVID-19 lockdown set in. Thanks to customers being restricted to their homes, wifi routers and home fixed broadband networks are getting a workout, while the mobile networks are more relaxed.
Data usage for essential workers has increased by 11% when comparing the two period, but this does not compensate for the 21% drop-off from non-essential workers. The data is being paid for, but currently going unused.
“We have mobile deals set up to accommodate browsing on the go – but since so many of us are homebound and relying on Wi-Fi to stay connected, we’re simply not burning through our data allowances in the same way,” said Ru Bhihka of Uswitch.com.
“Many consumers would like to see this data rolled over to when they have more use for it, and it’s great to see some providers like Sky Mobile already doing that.”
|What to consumers want to happen to leftover data?|
|Rolled over to next month||38%|
|Donated to essential workers||11%|
|Donated to charity||8%|
Sky is one company which allows data to be rolled over to the next month, though this was a feature which was already in place prior to the COVID-19 outbreak. Virgin Media is another which offers this feature, while others offer it on very specific deals. O2 allows customers to rollover data which is purchased as a bolt-on, while Vodafone offers the feature on its Big Value bundle for Pay as You Go customers.
Uswitch.com estimates unused data costs UK customers £50 million a year in overpayments, while the major providers still operate a ‘use it or lose it’ arrangement for the vast majority of products.
Overall, postpaid customers are most likely experiencing a net gain for the price of data when you consider trends and data bundles over prior years, but that will not stop some feeling cheated by the telcos today.
What should be worth noting is that there are numerous initiatives from the telcos to assist various segments of society through this period. Vodafone and EE, for instance, are offering free unlimited data upgrades for customers who are essential workers, while all fixed broadband companies have lifted data caps on services.